Tuesday, February 1, 2011

Authenticity in all Aspects is Key

Observations today... So many people live life totally acceptant and are party to living it synthetically. They live on fast foods, drink soft drinks, and wear polyester whilst their wives rock weaves and acrylic nails. They have dinner parties catered for by Woolies, but hey each to their own. There is an unappreciated value in slow cooking a good roast, sharing your efforts and tastes with your friends, whilst enjoying a glass of aged merlot, that a Franschoek winefarmer has created for your pleasure over a couple of hard grueling years. Who can argue with the feel of a pure silk dress, born of a worm's cocoon. These things to some are important, and are easily lost in this fast paced lifestyles we find ourselves caught up in. Life to others is like instant coffee, open the sachet... add some hot water, some powder milk and your done. Bleh.

So this is Jinn Jewelry. Its about a whole, made up of parts that had lives, stories,and a history. Semi-precious stones, freshwater pearls, woods, and leather are used as focal points to Jinn's pieces. Many pieces have trinkets that wont be found anywhere else in the world. They are odds and ends that have been collected over the years for their uniqueness, and have finally found their place.

As of last tuesday, Jinn is officially stocked at India Jane, Kalk Bay. The collection is still very summery as anyone in Cape Town will tell you that the mother city is only just starting to show herself for all her sunshiny beauty. There is a prevalent mexicano feel, with lots of turquoise and antique looking coins, perfect with those linens and white cottons.

Feel the joie de vivre. One should always be living for, working for, buying, wearing and thinking along the lines of legacy and things that last forever. Authenticity is key.