Augmented Reality

This was a flyer used at our Design Indaba Expo 2013 stand, but why waste it on a one-time event when it's so cool. We can't deprive you of this pleasure. Go ahead, download the app. Follow the instructions at the bottom of the flyer back.(You need 2 devices for this. If you were there, it would have been 1 flyer and 1 device.)

Inspiration behind the Aluta Ring

“A luta continua” means “The struggle continues”. My reason for using these words is because we all have struggles, from acceptance to survival to self-love to the struggle against homophobia, xenophobia, classism or racism. By emblazoning these words on precious metal across your fingers, it serves as a solid reminder to never give up, to approach your every day’s struggles with zeal and a spirit of impending victory. 

It is also a reminder of others’ struggles, and our own awareness hereof increases within us an empathy, understanding and tolerance.

These words were the rallying cry of the FRELIMO movement during Mozambique’s war for independence, and has since been used in our own country’s history but also elsewhere. The slogan was printed on T-shirts worn by LGBT rights activists at the funeral of David Kato Kisule, a Ugandan teacher and LGBT rights activist, considered a father of Uganda's gay rights movement in Uganda in 2011. All this shows the power and far-reaching meaning of “A luta continua”.